Hootsuite, a professional social media management system, has now reached 2 million unique accounts as of July. Launched in December 2008, Hootsuite is now an integral parts of millions of Twitter, Facebook, and other social media accounts.For those who haven't heard of Hootsuite before, it bills itself as the first and best social media dashboard. See the image above, which you can click to enlarge. As a social media dashboard, it allows users to post and schedule messages to sites such as Facebook, Twitter, LinkedIn and others. It features both a free and paid version, with the paid version offering many more features and the ability to manage many more accounts without being bothered by ads.
Of course, that's just the tip of the iceberg. Hootsuite is also used by many marketing and public relations teams to manage teams and allow multiple people to manage the same social media accounts. It can also serve as a central location where users can monitor analytic reports and the success of their social media campaigns. Hootsuite gives paid members access to reports and results tracking. This is one of the most useful aspects of Hootsuite. It can be difficult to create the most successful social media campaigns possible without data about what does or doesn't work. It's a basic marketing 101 tenet that gathering data after a campaign is just as important as the planning and execution.
If you've contemplated starting to go big time with your social media efforts, Hootsuite could be a good investment. If nothing else, the success of something like Hootsuite tells us that social media is here to stay, and literally millions of people agree with that idea!
